PPG launches PPG LINQ™ digital ecosystem for the refinish industry in EMEA

PPG has announced the launch of its PPG LINQ™ end-to-end digital ecosystem for the refinish market in Europe, Middle East and Africa. Using a cloud-based platform, the  PPG LINQ system interconnects digital hardware, software and services to transform bodyshop processes.

Key components of the PPG LINQ system are the PPG VISUALIZID™ advanced 3D visualisation software and the PPG DIGIMATCH™ digital color camera. These tools are used together to digitize the color- matching process, significantly improving speed and efficiency, and reducing product wastage for more sustainable bodyshop operations.

The PPG DigiMatch multi-angle digital color camera is an ergonomic, lightweight device that can be operated with one hand. It features six imaging angles and six reflectance angles to capture vehicle colour and texture information quickly and accurately.

The PPG VisualizID software uses the information gathered by the PPG DigiMatch spectrophotometer to search an extensive portfolio of over 70,000 colours and select a precise match. This digital library is a huge benefit for customers, as new colors will be constantly added and updated inmediately, rather than having to wait several months as is the case with printed color tools.

PPG is also offering customers a subscription model called PPG LINQ Pro, which includes all the hardware and software required.

“Many modern bodyshops are turning to digital solutions to meet their productivity, efficiency and sustainability goals,” said Jerome Zamblera, PPG vice president, EMEA, Automotive Refinish. “Customer insight and feedback played a big part in the development of this system, so our customers can be confident that the PPG LINQ system will allow them to meet these goals by increasing the speed and efficiency of their operations.”

The launch of the PPG LINQ platform, PPG VisualizID software and the PPG DigiMatch camera follows the release of the PPG’s award-winning MOONWALK®, automated paint mixing system, in 2019. Additional components of the PPG LINQ digital ecosystem will be introduced throughout 2023.

“We are committed to providing innovative solutions that keep bodyshops at the forefront of technology,” says Juan Navarro, PPG marketing director, EMEA, Automotive Refinish. “The PPG LINQ ecosystem allows bodyshops to become significantly more efficient, giving them the ability to service more cars in less time, while reducing their environmental impact.”

To learn more about the PPG LINQ digital solution, visit https://master.ppgrefinish.com/en/ppg-linq/